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Contents
1. About Us
2. Co-founders
5. Case Studies
8. Brand Assets
About Us
Who
UPDIVISION was started in 2010 by two friends in Bucharest, Romania. Now we have over 50 permanent employees and collaborators, plus a sales force in the United States, Australia, Belgium and Germany. To date, we delivered over 87 custom software products that serve more than 10 industries.
We work with entrepreneurs and corporations from all over the world – 12 countries on 4 continents and counting. We always develop long lasting partnerships with our clients to solve a diverse range of complex challenges. From launching a new web or mobile service to bringing business processes to the cloud or disrupting traditional industries. UPDIVISION is constantly at the forefront of technology, because innovation is our business.
What sets us apart from other software outsourcing companies is not only the fact that we deliver highly skilled, well managed and cost-efficient services. But also the commitment to understanding the marketing and business needs of our clients and never blindly executing tasks. Expect from us to act more as an adviser and partner in a constantly evolving digital landscape.
What
UPDIVISION mainly specialises in complex web and mobile software development for clients based all over the world. We offer Minimum Viable Product (MVP) development at a fixed fee and developers or entire development teams at a monthly flat fee or on an hourly basis. We work with early-stage start-ups who want to develop new apps, but also with established companies who want to build on their existing products or bring processes to the cloud.
Where
UPDIVISION has its main headquarters in Bucharest, Romania, but we collaborate with clients from all over the world. We also have sales forces in the United States, Australia, Belgium and Germany.
When
UPDIVISION was founded in Romania, in 2010, by two friends: a copywriter (Andrei Iordache) and a software developer (Eugen Tudorache). The company started out as a digital advertising agency. From 2012, UPDIVISION started doing both digital advertising and custom software development. Eugen Tudorache was in charge of the custom software department, while Andrei Iordache led the digital advertising division. We created two different brands to differentiate between these two types of services: “UPDIVISION Create”, for our advertising services, and “UPDIVISION Code” for our custom web development services. We expanded even more internationally, having clients from multiple continents and industries.
In June 2012, UPDIVISION entered the SaaS market by releasing an original web app called “UpYourTime”. The app was created based on our need for a better way to track employees’ billable hours. It’s targeted towards freelancers, entrepreneurs and small businesses and it’s meant to help manage projects. It’s available on desktop, mobile and tablets. UpYourTime allows users to create timesheets, do custom reporting, Excel exports, time tasks, check in or out, and others. Employers can monitor reports and count billable hours.
In 2013, UPDIVISION released a 2nd SaaS product, “oDent”, a dental office management system. The app allows dental offices to manage their scheduled appointments, keep patient files, manage finances, notify patients or doctors when needed, and see which patients have remaining payments to make.
In late 2017, we announced a rebranding and that we would be focusing solely on software development. From that point on, our main service has been making complex custom development for start-ups and corporations. We worked on car fleet management systems, payment solutions, drone piloting software, social platforms and e-commerce platforms. UPDIVISION also heavily specialized in two frameworks for PHP and JavaScript: Laravel and Vue.js.
In January 2019, UPDIVISION announced a partnership with Creative Tim. Together, we released multiple admin themes, free and/or paid. UPDIVISION built the backend and Creative Tim the frontend. Some of the themes use Laravel, Vue.js and Nuxt with API-powered backends.
How
Our team is small enough to be ultra-flexible, and smart enough to solve big problems. Demanding project managers, guru web developers, hip mobile developers, visionary software architects, AI engineers, encyclopedic sysadmins, detail obsessed testers. All our people have two things in common: they are brilliant thinkers and makers and outstanding human beings.
This is our main dev stack:
For frontend web development: Nuxt.js, Vue.js, JavaScript, jQuery, Bootstrap 4, HTML 5, CSS 3 and ECMAScript.
For backend web development: Laravel (PHP), CodeIgniter
For e-commerce platforms: Laravel (PHP), Magento, Shopware, PrestaShop.
For native mobile apps: Objective-C and Swift for iOS, and Java and Kotlin for Android.
For progressive web apps: Vue, React Native.
For cross-platform apps: Titanium, Appcelerator.
As development tools: Visual Studio Code, GIT, CI/CD Pipelines and Postman.
As database management systems: MySQL and PostgreSQL.
Co-founders
Andrei Iordache
Andrei Iordache started as an awarded copywriter and now is the CEO and co-founder of UPDIVISION. Together with his co-founder, Eugen Tudorache, built the company to what it is today – over 50 employees and collaborators, clients in 12 countries across 10 industries – from scratch. In the process, he learned how to hire, manage and promote the best people. How to develop excellent mobile and web software with distributed teams. And how to do business development and strategy. His background in creative advertising and marketing proved to be an advantage in an industry that typically puts the technical solution before the business and consumer needs.
As an entrepreneur, he is always looking for new growth opportunities and partnerships. And lately, he started giving more back to the community, mainly through educational programs.
Eugen Tudorache
Eugen Tudorache started to work for a major software company as he was studying for his bachelor in Computer Science. In 2010 he joined forces with Andrei Iordache, his high school friend, to start UPDIVISION by combining their web development and digital marketing skills. Currently, Eugen Tudorache is the company’s CTO and works on challenging software engineering projects.
Latest Press Releases
We're glad to announce that UPDIVISION is featured in the Emerging Europe Partner Platform, a directory of the best European service providers.
UPDIVISION is now one of Arcadier’s Certified Experts
We’re excited to announce that Arcadier, the world’s leading SaaS marketplace provider, has certified us as an Arcadier Expert.
UPDIVISON joins Cart2Cart e-commerce professionals
We’re excited to announce that UPDIVISION is now a partner of Cart2Cart, an online shopping cart migration provider which makes full-scale data migration quick and easy.
UPDIVISION is now in DevQuarterly's Sales Partners Program
We’re glad to announce that we’ve partnered up with DevQuarterly, a developer market research firm for tech and business leaders.
Our admin dashboards are now powered by Laravel 8
We upgraded all our admin dashboards to Laravel 8, so you can enjoy all the cool new features.
UPDIVISON did it again: We’re one of Clutch’s top B2B Romanian software companies in 2020
We are glad to announce that Clutch ranked UPDIVISION as one of the top 20 B2B software companies in Romania for 2020.
UPDIVISION is in the market for building awesome marketplaces with Arcadier
We`re excited to announce that UPDIVISION partnered with Arcadier, one of the world's leading online marketplace SaaS technology providers.
Our Products and Services
Web and Mobile Development. We make your app idea come to life or we build on your existing app to add extra features. You can either hire one or more developers to join your team, hire a full team with different roles (from project managers to designers and testers) or you can get continuous development.
User Experience Design. We turn your wireframes into user-friendly designs or we directly improve your app`s overall look & feel. Besides redesigning existing apps, we also create screens from scratch for new functionalities or new apps.
Product Discovery. We create clickable prototypes and user stories, so you can get a good sense of how your app will look like and what it will do.
Code Audit and Refactoring. We take a good look at your code and we improve it, so it’s easier to read, maintain and build upon.
Learn more about our web development, design or recruitment services.
Laravel admin dashboards
In 2019, UPDIVISION partnered with Creative Tim and started developing a series of Laravel admin dashboards using Creative Tim`s UI kits and frontends. These are sold on Creative Tim’s website with prices ranging from $149 to $199, with free demo versions for each premium product. The dashboards come with live preview, documentation, example pages, plugins and customer support.
Open source contributions
In 2018, UPDIVISION created a Laravel starter package for custom ecommerce platforms, called eStarter. It includes a functional shop backend, an editable frontend, a Laravel installation and ecommerce-specific features, such as product category & subcategory creation, currency creation, product creation, order statuses, multiple image upload, product cloning, cart rules, and others.
Also in 2018, UPDIVISION released Vue2 Multi Uploader, a file uploader component that allows the upload of multiple image files. It uses Vue.js v2 and Axios and it allows users to set a minimum number of files to upload, it shows file names, sizes and the total size of files added.
In 2020, Andrei Iordache and Cristian Tabacitu, both partners in UPDIVISION, released “The Whole Fruit Manifesto” on GitHub. The manifesto brings a series of guidelines for better writing that developers can use. It applies to writing technical documentation, code comments, commits, pull requests, tasks, emails and more.
Backpack for Laravel
In 2016, one of UPDIVISION`s managing partners and senior software developers, Cristian Tabacitu, released Backpack for Laravel, a collection of admin panel packages. It uses Laravel, Bootstrap & jQuery, it comes with HTML building blocks, through which pages, dashboard or widgets can be built. Backpack can be added on top of existing Laravel installations or to new projects. Backpack is one of the most popular admin panels for Laravel with over 600,000 unique downloads, 15,000 monthly users and more than 200 code contributors.
Case Studies
IPSO Machinery Parts E-commerce
A robust e-commerce platform for one of the leading farming equipment distributors.
WM Music Distribution - Frontend Remix
We gave this music distribution platform a remixed look to go with the cool records they're promoting.
RCos Beauty Ecommerce
An ecommerce platform that helps beauty salons and estheticians get the best products for their customers.
JustNow Stops Food Waste
An app that helps prevent unnecessary food waste. And gets you food at the lowest prices.
Press Coverage
Business Inspiration: The story of a Romanian outsourcing company that was started off with $20
How to improve a company’s efficiency. Andrei Iordache, co-founder of UPDIVISION.
https://www.zf.ro/zf-live/cum-poate-fi-imbunatatita-eficienta-unei-companii-andrei-iordache-co-fondator-up-division-urmariti-aici-inregistrarea-video-din-24-mai-2013-10899194
Andrei Iordache, UPDIVISION’s CEO: Stop dreaming and begin now! Everything else will come on the way, but don’t give up, no matter what.
Two 25-year old Romanians created an app that helps managers make their employees’ time more efficient
Awards & recognition
In early 2019, UPDIVISION was named as one of the leading web and app development companies by Clutch, a business to business market research company from the USA. They were also listed as one of the best IT services companies by Visual Objects, and as one of the top 40 User Experience agencies in Romania by The Manifest, ranking at no. 16. In mid-2020, UPDIVISION was named as one of the top B2B companies in Romania by Clutch.
Brand Assets
Name
UPDIVISION is always fully capitalized and its two halves (“up” and “division”) are never separated.
Correct: UPDIVISION
Not correct: Updivision, UpDivision, updivision, Up Division
Logo
How NOT to use it:
Our color
Contact Information
Offices
Romania, Bucharest
25 C.A. Rosetti Street
District 2
Australia, Perth
Unit 8, 193 Carr Place
Leederville, WA 6007
Belgium, Beveren
Mosselbank 93
9120 Vrasene
Germany, Bad Krozingen
Herbert-Hellmann-Allee 45a,
79189
Phone
RO: +40 732 512 067
AU: +61 432 42 42 42
BE: +32 474 976267
DE: +49 7633 9391948
office@updivision.com